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The partnership will see AO supply kitchen appliances for Omega’s nationwide network and will give builders and developers, not only the promise of exceptional customer service but also the security of knowing that stock will be there when required to coincide with a kitchen installation.

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Omega PLC, CEO Simon Barber said: “There have been many unexpected challenges caused by the pandemic and a global shortage of appliances is just one of them.

“The shortage of appliances quickly became a major headache for developers and builders, with the potential to jeopardise house completions. The industry expressed deep concern that the shortage and uncertainty could undermine the revival of the housing market, so it was one we were to determine to address.

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“With every challenge there is also an opportunity and working with AO to guarantee the supply of branded appliances with our branded kitchens is an exciting first. We’re delighted we can now offer our partners the assurance that we can also deliver appliances on time with our contract kitchens.”

Anthony Sant, MD of AO Business said: “Our aim with this partnership is to bring the exceptional customer service that AO has become famous for to Omega’s network as well as to guarantee market leading appliance supply and installation to remove uncertainty and potential costly delays.”

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AO’s move into the contracts market in 2019 has been welcomed by national and regional Housebuilders alike. With over 1.3 million square feet of warehousing and completing over 7000 installations per week across the UK, AO are best placed to meet the ever-increasing demands of an industry that needs to expand to meet the UK’s growing housing requirements.

Simon added: “The ongoing challenges created by Covid-19 are like nothing the industry has seen before due to the disruption to supply chains around the world, which has placed many companies under enormous pressure.

“AO has already initiated a stocking up period for Omega Contracts with a phased approach for sites starts, which we anticipate beginning in Q1, 2021. “

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Since the start of 2020, AO have also increased warehouse capacity by 500,000 square ft, and from two to five warehouses across the UK with a total of 1.2 million square ft. By increasing warehouse space, AO have also increased its goods in capacity by 100% up from 8,000 major domestic appliances in a day to capacity for 16,000.

This expanded infrastructure provides AO with the ability to hold three months of stock for calling off on a next day delivery and installation basis. This means Omega can trust in the knowledge that the right appliance will be available at the right time for delivery and installation.